Post Conference Workshop

Evaluating wireless network economics

Conducted by Informa Telecoms and Media (logo attached)

Background

Over the last few years we have seen an explosion in the growth of mobile data traffic due to significant improvements in user experience. This increased demand for bandwidth has firmly placed network economics on the industry agenda as operators deliberate over when, where and how to deploy cost effective solutions to optimise the use of their scarce resources. At Informa we have developed our own independent Network Economics Tool (NET) to help companies assess the impact of the vast array of different network solutions available. From when to launch LTE to where to add carriers and optimise traffic, the tool helps decision makers answer these and many other important questions by providing detailed technical and financial information through an interactive, easy-to use dashboard.

Overview of the workshop

The evaluating wireless network economics workshop is aimed at telecom professionals who have an interest in understanding the major issues affecting future network investment. The programme includes an overview of the challenges facing wireless operators and their partners along with a detailed breakdown of how NET helps to address many of these issues. We will share with you the assumptions and methodology that we used in NET as well as highlighting some best practices to help modelling in such a dynamic industry. We will also present some real-life case studies that we have conducted and give attendees the opportunity to create their own analyses using the tool.

Agenda

9.00 Understanding the key challenges facing wireless network operators and their partners

We will provide an overview of the current state of the Wireless Industry paying particular attention to the strategic issues affecting both operators and their partners.

• The capacity crunch – is there really a problem?
• Collaboration of expertise
• The changing face of WiFi

9.30 Introduction to Network Economics and cost modelling

In this session we will present an overview of the key components associated with network economics and highlight some of the challenges we faced when trying to model such a dynamic industry

• Identifying the key cost drivers and understanding cost behaviour
• How to optimise revenue from scarce resources through yield management
• Modelling best practices

10.15 Morning refreshments

10.45 Introduction to NET (Network Economic Tool)

We will provide a detailed breakdown of the model that we have developed, highlighting assumptions and demonstrating how it can be used to simulate real-life investment decisions

11.30 Case study examples

We will present our findings for a number of market scenarios around LTE rollout, Wi-Fi offload, policy management and network sharing

12.00 Interactive modelling session

Attendees will be able to use the model to create their own analyses and have the opportunity to discuss their findings with the group

13.00 End of post conference workshop

Your hosts:

Dimitris Mavrakis, Senior Analyst, Informa Telecoms & Media

Gareth Sims, Head of Forecasting, Informa Telecoms & Media