BRAND NEW Pre-Conference Workshop - Monday 4th July

Mobile Marketing unleashed: successfully achieve your CRM objectives through an efficient marketing strategy on the mobile

Conducted by Caroline Doussot, Head of Mobile Marketing Services, Gemalto and Emmanuel Legros, Business Development Director,  Mobile Marketing Services, Gemalto

Mobile is a fragmented industry in which the share of smartphones is still low and most pre-paid users don’t surf the mobile web. With  diverse  consumption behaviors, how can you be sure you are choosing the best channel available for your CRM strategy?  

There is still a lot of mileage left on mobile-CRM on the operators 'side. By knowing better your customers' needs, interests and preferences, you will boost your revenues and your customers' stickiness thanks to highly targeted deals. What is at stake for you? Creating a true and value-added dialogue with customers on the mobile is all about customer lifecycle management and understanding the benefits of permission marketing.

Gemalto has developed a unique Interactive SMS channel, enabling you to truly develop a one-to-one relationship with your customers thanks to superior and efficient user experience : message popping-up on the screen, 1-click access to the next action, wide range of call to actions, easy answer to multiple choice or closed questions, tracking of response rates… and compatible with all handsets.

During this 4-hour workshop, we will come back on major mobile marketing market trends, on CRM best practices to implement, and you will understand why Interactive SMS channel is so powerful to deliver your CRM strategy, getting response rates 2 to 10 times higher than simple SMS.

Agenda

10:00 - 11:00 Market trends: Understand mobile marketing benefits & blockers, and discover what are the most promising mobile marketing channels

• The third screen is already the first
• Not delivering yet all promises to marketers
• User’s permission will be the key
• Mobile: A new CRM tool
• Q&A

11:00 - 12: 30 Interactive SMS: create a true and value-added dialogue with customers on the mobile and maximize response of your campaigns

• User experience Benefits
• User case study
• Live demo - Build your campaign

12: 30 - 14:00 LUNCH

14:00 -  15:00 Deploying a complete Mobile CRM to secure the success of your Mobile CRM campaigns

• Customer lifecycle management
• How to better engage with customers
• Mobile operator’s case studies
• Q&A