Highlights Of This Years Event

18 Operator Case Studies: Learn from your peers and competitors from around the globe and hear about the strategies that they have used to radically increase customer loyalty and reduce customer churn. Take this unique opportunity to benchmark your strategies and further your success in an increasingly commoditised market through your participation in the industry’s leading Telecoms Loyalty event!

Masterclasses: A leading innovation in the IIR Marketing series conferences, masterclasses compliment the classic format of presenting case-studies through Power Point with a livelier, engaging approach that relies on constant interaction with the delegates and features a hands-on approach to reviewing research results. BT will be leading a masterclass opening the conference on how new technologies are transforming the concept of loyalty in the telecoms sector.

In a masterclass focusing on a non telco case study, Global Beach will explore the nuts and bolts for Marketing 3.0, using Bentley as an example of approaching High Net Worth Individuals and redefine brand consistency, channel integration and customer retention.

Interactive Workshop: Led by the expert team of Orange – France Telekom, a hands-on training workshop will build around the experience of a leading European operator on using social network analysis (SNA) for radically reducing churn. Delegates will be prompted to share their own experiences while also bringing forward their key queries associated with SNA.

Best practice roundtables: Meet your fellow delegates at roundtable discussions and work together for exploring the pivotal drivers of loyalty while focusing on recent innovations driven by digital tools. Speakers of the day will contribute with their expertise while also prompting the audience to share their own experiences from their work in retaining loyalty focusing on innovative solutions and ideas.

Networking: Establish new and mutually beneficial relationships with your peers, industry experts and solution vendors during the opening of the conference, the refreshment and lunch breaks as well as the informal drinks reception on 5 July 2011.