Day One

08.30

Registration and refreshments

09.00 

Opening remarks from the chair

09.10

Bringing Mobile Broadband into the new decade

Magnus Ewerbring, Head of Mobile Broadband, Ericsson

09.35

Analyst Update: The million dollar question - How can you increase the profitability of Mobile Broadband (MBB)?

Antonios Drossos, Managing Partner, Rewheel

09.55 

Number crunching – What is the profit margin potential of MBB?

Zubair Minto, Head of Planning & Global Strategy, Vodafone Hutchison Australia

10.25 

Morning refreshments & networking break

11.00

CxO Roundtable Debate - How do you address the MBB business case dilemma and beat the data crunch?

Panel chair: Alan Hadden, President, GSA

Panellists include:

Magnus Ewerbring, Head of Mobile Broadband, Ericsson

Zubair Minto, Head of Planning & Global Strategy, Vodafone Hutchison Australia

Edwin Candy, Group CTO, Hutchison 3G Europe

11.30

Operator Interview - HSPA+: Challenges of data speed and capacity

Edwin Candy, Group CTO, Hutchison Group

Interviewed by: Wolfgang Geisselbrecht, Associate Partner, Oliver Wyman

12.00

Beating the traffic crunch whilst growing the MBB market

Jens Backes, VP Mobile Broadband, T-Mobile International

12.30

Optimising the business case for LTE Femtocells

Andy Gothard, Director of Corporate Marketing, Femto Forum

13.00

Networking lunch

Take your coffee into the exhibition area after lunch and hear elevator pitches on all of the potential technology options for MBB

2 minute pitches per company!

Stream A - Technology & Transport

Stream B - Spectrum

14.00    Opening remarks from the chair            

14.00

Opening remarks from the chair

Alan Hadden, President, GSA

14.10   Mobile broadband service optimisation

            Jon Curley, CTO, Epitiro

4.10

What is the outlook for MBB spectrum and when will there be a mobile ecosystem of network equipment and mobile devices to support the launch of MBB in new spectra?

Peter Arthur Honoré, LTE Project

Manager,TDC

14.35   Developing a roadmap for the network    evolution from HSPA to LTE

Ermanno Berruto, Network Architecture & Performance Director, Wind Italy

14.40

MBB: Developing an optimal spectrum strategy

Steve Blythe, Head of Spectrum Strategy, Orange

15.00   Understanding how T-Mobile has

             developed network sharing business models to bring down the cost of its 3G network whilst maintaining speed and capacity

             David Haszeldine, Network Economics Manager, T-Mobile UK 

15.10

Managing spectrum to cost-effectively meet your rural and urban coverage requirements

Frédéric Pujol, Head of Radio Technologies & Spectrum Practice, IDATE 

15.25   Full circle control:  Using real-time network feedback and policy control to maximise the network

             Randy Fuller, Director, Business Planning, Tekelec

15.40

Afternoon refreshments & networking break

15.50   Afternoon refreshments & networking break 

16.10

Spectrum Scenarios Games

Participants will be offered a choice of three spectrum scenarios to discuss. The afternoon will be spent forecasting the potential solutions for each scenario from the operator perspective and determining the optimum spectrum allocation.

16.10   Effectively managing growth while

             avoiding the capacity crisis

             Dr Werner Wiedermann, Senior Research Manager, mobilkom austria

17.25

Closing remarks from the chair

16.35   Determining how to overcome the

             backhaul bottleneck

             Roberto Micali, Technical Planning, Network Models & Architectures, Telecom Italia              

17.30

End of stream B

17:00   Panel Session: Comparing HSP A+

            and LTE as key technologies for MBB

            Panellists include:

            Fergal Kelly, Network Director, Vodafone

            Ermanno Berruto, Network Architecture & Performance Director, Wind Italy 

            Roberto Micali, Technical Planning, Network Models & Architectures, Telecom Italia 

            David Haszeldine, Network Economics Manager, T-Mobile UK 

17.25

Closing remarks from the chair

17.30

End of steam A