Past Marketing Event Reviews

Telecoms Customer Segmentation & Intelligence - Review

At the Customer Segmentation & Intelligence conference in London, it became clear that everyone is currently changing the way that they segment customers … but there is no “silver bullet”.

Key questions that were discussed included:

• What are the most effective mechanisms and processes for segmenting your customers?  How can you link the theory with practice?
• How can you drive segmentation and enhance your models and techniques?
• How can you set your company up to take advantage of social networking?
• How can you determine the value of each subscriber and how should you use this information to the benefit of both your customer and your company?
• How can you use segmentation to increase revenue, optimise margins and minimise churn?

The event was a highly interactive experience and one that the delegates found very beneficial:

“A great opportunity to exchange experiences”, Azercell

“Insightful!”, Mobinil

“I benefitted from waking up new ideas!”, TeliaSonera

Telecoms Business Customer Summit - Review

Senior executives from operators across Europe, the Middle East, Africa and America gathered with consultants and targeted solutions providers at the Telecoms Business Customer Summit last week. 

Presentations and discussions centred around how to address business customer needs and drive loyalty whilst protecting company margins.  Key topics to emerge included:

• Creating added value for business customers, no matter what size
• Proactively setting and managing customer expectations  
• Building more effective relationships and promoting customer stickiness
• Developing differentiated services and innovative products
• Deploying converged, ICT and Cloud Services
• Diversifying into vertical markets
• Ensuring network quality, coverage and security