- email:registrations@iir-telecoms.com
- phone:+44 (0)20 7017 7483
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Telecoms Customer Segmentation & Intelligence
17 - 19 October 2011
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Key Features & Topics Include
Understand how to translate data analysis into actionable outcomes
improve product development, marketing, loyalty, churn and retention programmes more effectively.
Determining when and how to revise your customer segmentation models
to ensure that it reflects your business strategy and is relevant to your current subscribers’ needs
Building actionable and relevant segmentation and SDM intelligence models
that balance cost-effectiveness and ROI whilst providing value for customers
Attend the pre-conference workshop
Developing a company culture and organisational structure
that will allow operators to efficiently translate customer intelligence and segmentation models into actionable and profitable campaigns
Leveraging predictive modelling
to accurately identify and effectively target potential churners
Learn how operators are leveraging new data sources
like Social Media sites, to enhance their customer intelligence and translate it into profitable and target campaigns